CEO Seminar: Speakers

Aubrey Cain, VP of Marketing & Communications, Marsden Services

Predictions for the Industry's Future

Aubrey Cain is a marketing professional with over ten years of experience in the BSC industry. She has experience developing and executing brand strategies and marketing programs that increase brand awareness and conversions while operating within budgetary restrictions.

Fernando Cruz, MGM, President/CEO, Dynamond Building Maintenance

Predictions for the Industry's Future

Fernando Cruz, has been in the building maintenance industry since 1998. Since then, Fernando Cruz has tenaciously and successfully dedicated himself to becoming better educated in all areas of the industry, helping organizations to have a solid customer base in 21 US states and a respected relationship with clients, suppliers, vendors, and employees. Fernando Cruz successfully occupied different positions throughout his career, including Supervisor, Manager, Regional Sales Manager, Vice President of Marketing, President, CEO, and Chair of the Board, which have given Fernando a unique understanding of business as few do.

Paul Greenland, CBSE, Managing Partner, Only Best Practices

Executive Insights Live!

Paul Greenland, CBSE, is currently the Managing Partner at Only Best Practices. Before taking on this role, Paul was the VP of Sales and Marketing for Brilliant General Maintenance in San Jose California. During his time there, he created a Sales Department for a $ 100MM national service provider to meet company goals. Paul’s tenure within the janitorial industry goes deeper than this, however.

Paul began his passion for the industry when he joined Aetna Integrated Services, as a Branch Manager in 1987. He worked his way through the company as SVP of Sales to VP of Operations to ultimately President in 2005. During his time at Aetna, he established strong customer relationships that assisted in growing the company sales and exceeding $35 million. He also led operations and strategic direction with full responsibility for long-range planning and P&L management and provided cross-functional management to 1,500 employees in 7 states.

Paul has had several leadership roles within BSCAI and WFBSC.

Mark Herbick, Founder and CEO, Pursant, LLC

M&A Is On The Minds of Many Business Owners, But Most Don’t Have An Exit Strategy?

Mark Herbick is the Founder and CEO of Pursant, a middle market advisory firm specializing in M&A, private capital market financing, transaction advisory services, financial leadership support and consulting and coaching related to business value enhancement. The firm’s integrative, customized suite of services deliver the insight and guidance parties seek to confidently navigate complex strategic initiatives.

Prior to founding Pursant, Mark was a serial entrepreneur and buyer/seller of businesses, having bought, sold and operated over a dozen companies of his own and advised on countless strategic transactions in numerous sectors, including the BSC sector. He grew his companies through acquisitions, strategic divestitures of divisions and managed organic growth. During his time as an operator, Mark found that to best grow enterprise value, it was necessary to become proficient at optimizing company performance and executing strategic transactions. He honed his skills in these areas and in 2009 founded, Pursant, LLC. The firm works on over 50 transactions a year ranging in value from $10m-$500m.

Marci Hernandez, Co-Owner & CEO, Keepers Commerical Cleaning

Predictions for the Industry's Future

Marci Hernandez, is the co-owner & CEO of Keepers Commercial Cleaning, a janitorial services company. With origins tracing back to the establishment of the company in 2008, Marci has been an integral force behind the evolution of Keepers. Partnering with Carlos, they embarked on a journey that transformed a new idea into a successful 20M+ business. From the beginning, Marci showcased her exceptional leadership skills, stepping into various roles that propelled the company forward. She currently oversees the marketing, finance, and operations departments, ensuring a seamless harmony across all facets of the business. With her vision and determination, Keepers has transitioned from humble beginnings to an 8-figure business.

Olon Hyde, CBSE, President, Office Pride Commercial Cleaning Services

Predictions for the Industry's Future

Olon Hyde, currently holds the position of President at Office Pride of Pensacola, where he also operates as a franchise owner within Office Pride Commercial Cleaning Services. His journey began in 2010 as an employee of an Office Pride franchise, gradually advancing to the role of Director of Operations within the company's corporate team. This unique blend of experience as an employee, corporate staff member, and now a business owner, infuses his presentations with practical insights and a depth of understanding.

Tom Kruse, CBSE, Chief Development Officer, M&A, Marsden Services

Executive Insights Live!

Tom Kruse, CBSE is responsible for Marsden’s strategy development and execution for mergers and acquisitions, sales, and customer retention. Tom has been involved in the building service contractors industry throughout his career. He began as a cleaner and was promoted to management and administrative roles. Tom purchased Scioto Services, an Ohio-based janitorial company, in 1999. He became a Marsden employee when he sold Scioto Services to Marsden in 2005. Tom oversees all of Marsden’s mergers and acquisition efforts and has been responsible for over 30 acquisitions during his tenure at Marsden. Tom specializes in identifying companies whose interests and values align with Marsden and creating mutually beneficial deals. Tom is a Certified Building Service Executive through the Building Service Contractors Association International (BSCAI). He is a past Board President of the BSCAI, and in 2019, Tom was awarded the James E. Purcell Leadership Award by the BSCAI for his long-term service to the building service contracting industry and the BSCAI. Tom earned his BA at Ohio State University.

Oscar Munoz, former CEO and Chairman of United Airlines

Authenticity and The CEO Role: A Fireside Chat with Oscar Munoz

Oscar Munoz, former CEO and Chairman of United Airlines, has led an accomplished career, spanning senior financial positions at Coca-Cola, Pepsico, AT&T, and US West. He also served as President and COO of North American rail-based transportation supplier CSX Corp. He is a board director at Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, the Pentagon’s Defense Business Board, the University of Southern California, and the Brookings Institution; he is also an independent trustee for Fidelity and a CNBC Contributor.

A first-generation college graduate with degrees from the University of Southern California and Pepperdine, he was twice honored by Hispanic Business Magazine as one of its ‘100 Most Influential Hispanics’, honoring his journey as an immigrant who is the first person of Hispanic heritage to run a U.S. airline.

He is the author of the Wall Street Journal best-selling memoir, Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies.

Jason Schenker, President of Prestige Economics® & Chairman of The Futurist Institute®

The Economic, Financial, and Building Materials Outlook in Uncertain Times

Jason Schenker prepares leaders for the future. He has given over 1,000 keynote speeches on economic, financial market, and technology topics. Jason has given speeches to public and private companies, industry groups, institutional investors, central banks, the U.S. State Department, CIA, NATO, and global financial exchanges.

Around 1.2 million students have taken Jason's 20 LinkedIn Learning courses on business, leadership, economics, finance, and emerging technologies. He is the author of 36 books on finance, energy, economics, supply chain, and emerging technologies. Jason has been a columnist for Bloomberg Opinion and he is currently a Forbes contributor.

As President of Prestige Economics, Bloomberg News has ranked Jason #1 forecaster in the world in 26 different categories since 2011, including for oil prices, industrial metals prices, the euro, the British pound, agricultural commodity prices, gold prices, and U.S. jobs. Jason has given over 1,000 television interviews, including as a Guest Host on Bloomberg Television.

Jason is the author of fifteen #1 bestsellers on Amazon, including Futureproof Supply Chain, The Future of Finance is Now, The Future of Energy, Jobs for Robots, and The Robot and Automation Almanac.

Before founding Prestige Economics in 2009, Jason was a Risk Specialist at McKinsey and Chief Energy and Commodity Economist at Wachovia (Wells Fargo).

Jason earned a bachelor’s in History and in German from the University of Virginia. He holds master’s degrees in Applied Economics, Negotiation, and German. He is currently an Adjunct Fellow of the Center for Strategic and International Studies (CSIS) and a Non-Resident Fellow of the U.S. Joint Special Operations University at USSOCOM.

Jamie Turner, Author, Professor, Speaker and Consultant

Reaching Your Aspiration Line: How to Improve Performance, Mindset, and Well-being

Jamie Turner is an internationally recognized author, professor, consultant, and TV news contributor who has helped The Coca-Cola Company, Holiday Inn, Mercedes-Benz, and other global brands tackle complex business problems. Jamie is a regular guest on CNN on the topics of marketing, business leadership and branding. He is the co-author of four essential business books that have been translated into half a dozen languages. He has been profiled in one of the world’s best-selling textbooks and is an internationally recognized keynote speaker at trade shows, events, and corporations around the globe. He has been featured in The Wall Street Journal, Forbes, HuffPost, Business Insider, Entrepreneur, Inc. and other prominent publications. Jamie also co-founded a non-profit called A School Bell Rings which has built school rooms for impoverished children in Tanzania, India, Uganda, and Guatemala.